
I reckon 2024 is a year people will look back on with a bit of a shudder, but maybe also a year that actually kick starts something new for them. As a result, there’s lots of jobseekers out there looking for that something new, which means now is a good time for businesses to fix up their talent strategies and processes. With this in mind, here’s five things to fix up as we roll on through 2024. And, yes, of course we're here to help you with the fixing up.
Embrace Employer Branding: People don't just want a job, they want a career path. Give your careers page a polish and explain the development opportunities you offer. Showcase your well-being benefits and work-life balance initiatives. Share some employee stories and highlight the uniqueness of working at your place.
Life Beyond the Seek Ads: Don't just rely on job boards. They should just be a starting point for a deep dive into your sector of choice. Think about targeted social media campaigns, look for industry-specific platforms or niche job boards and attend industry meetups to connect with potential candidates directly.
The Power of Authenticity: People can spot a fake from a mile out. Be transparent about your company culture and expectations in your job descriptions and interviews. Let your company's personality shine through. If that personality is lacking something, work on that first before recruiting.
Showcase Your Workplace: Show your candidates around the place.....virtually. Use authentic visuals on your website and social media that reflect your company culture. Happy employees are your best recruiters and incumbents can be used to explain what people can expect from working at your place.
Invest in Your Recruitment Process: Streamline your application process and ensure clear communication with candidates throughout the stages. A positive experience, even for those who aren't selected, can leave a lasting impression and build your employer brand.
Hopefully there’s something there for you to consider for your business. None of these fix ups are difficult but they all take time and expertise to get right, and that’s where we come in. If you’d like to chat about what you could do to make your recruitment better, say hi. I’ll buy the coffees.
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